@SlimBrick @RavinBuilders @the_ladyplumber are crushing on social but I know they aren't the only ones who have had success. Share your best insights or ask some questions!
📱Social media is tough (good thing we have some pros here) share your best advice.
- Thread starter Aiden Schneider
- Start date
Here's what I have observed, for most contractors the 3 act formula really works.
1. Start with the problem, but keep it short.
Every job you will every work on has it. Show the job you are about to work on. Show the old deck you're about to rip out. This preps and hooks the viewer to stick around and see where things will go.
2. Do the work, and share the process.
People want to see how you do what you do. Show the important steps in the process, share your unique way of building. Your knowledge and skills is what makes what you do valuable. Before and afters are great but it leaves out what you are actually getting paid to do. The work. The more you share the more people trust you and the more they will want to watch.
3. Show it off.
This is the payoff, give a sweet reveal of a job done well. Keep this section tight. Give people what they came for and give it some personality if you can. People follow people, so share a little bit of who you are.
Let me know if you try this formula and how it works!
1. Start with the problem, but keep it short.
Every job you will every work on has it. Show the job you are about to work on. Show the old deck you're about to rip out. This preps and hooks the viewer to stick around and see where things will go.
2. Do the work, and share the process.
People want to see how you do what you do. Show the important steps in the process, share your unique way of building. Your knowledge and skills is what makes what you do valuable. Before and afters are great but it leaves out what you are actually getting paid to do. The work. The more you share the more people trust you and the more they will want to watch.
3. Show it off.
This is the payoff, give a sweet reveal of a job done well. Keep this section tight. Give people what they came for and give it some personality if you can. People follow people, so share a little bit of who you are.
Let me know if you try this formula and how it works!
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Social media is incredibly difficult. Its not just posting something interesting from the jobsite that maybe wasn't widely known. You have to plan the shot list, camera angle, what kind of camera, voice over later?, audio quality, and the list goes on. IG is just a scrolling platform now, so the hook is very important........I'm terrible at the hook.
Social has opened a lot of doors for me and I don't regret making it my 3rd full time job, but its getting harder and harder. Scott from Essential Craftsman made the comment when I got to go visit him, "its soul sucking".
Social has opened a lot of doors for me and I don't regret making it my 3rd full time job, but its getting harder and harder. Scott from Essential Craftsman made the comment when I got to go visit him, "its soul sucking".
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One cool thing to try is to go into a ChatGPT of similar AI tool and just have it generate 20-30 hook ideas for you. Just make sure to tell it about your business and what clips may have done well in the past. It might help take the issue of constantly trying to create a new hook out of it a bit!
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Definitely the hook. And for me, many of my viral videos leading to my success on social media has been through videos that people think I’m going to fail at, like working on live waterlines.
I agree with Tim though, it can be soul sucking sometimes. The stress, the daily negativity (though the comments don’t bother me, they are still present), and it is a TON OF WORK! But, it is also very rewarding and has also opened many doors for me and given me a life that I would have never dreamed of as a little girl growing up in poverty. Went off track as usual…
I agree with Tim though, it can be soul sucking sometimes. The stress, the daily negativity (though the comments don’t bother me, they are still present), and it is a TON OF WORK! But, it is also very rewarding and has also opened many doors for me and given me a life that I would have never dreamed of as a little girl growing up in poverty. Went off track as usual…
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Anyone using Trial Reels to success? I always forget to use it and mean to use it for every Reel on IG for the first 24 hours
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For the Good Contractor podcast stuff, trial reels have been a bust each time I’ve tried them. But I’ve heard of others having some success.
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I have been starting to use it recently. I actually re-edited reels that have previously gone viral and posted them strictly to trials. 4 so far and 3 have all done pretty well (90k, 700k and 6 mil). One doing really bad at 60. Like, 6-0 lol.
Following bumped by a few thousand this month on IG from my average so I’d say it’s going good. As for new reels, I haven’t done any as I think I’m not patient enough for that yet. I should try though.
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