We Hired for Skill & We Got Burnt.

When I first started hiring, I focused on work ethic and skills. We all look for the 3-5 year guy in the field.

That’s how I saw every other electrician hire. Until we’ve trained side-by-side with leaders from the Ritz Carlton, studied what world-class hiring really looks like, and built our own system to bring it into the trades.

But after years in the field, and now in my own electrical contracting company, I’ve learned that’s not enough.

The trades have a people problem because we skip the part that matters:
Character. Trust. Vision.

And it’s how we filter now.
What do you all think?

What do you guys think?

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Do Electrical Contractors Understand Costs ?

I’m not talking about materials and labor.

I’m talking about the real costs, not just the bare minimum ... the hidden stuff that slowly eats away at your margin while you’re out chasing the next job.

After spending the last few months traveling with contractors across the country, I keep seeing the same problem:

Everyone talks about revenue or price like it means anything
So here I created another visual...

A Blueprint to Understanding Cost — Because I’m tired of watching good contractors work hard and still stay broke.
This is everything that goes into the number before you even think about profit.

What do you guys think?

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Why do most contractors copy what they see — and wonder why it doesn’t work?

Hey Everyone

My names Will, Im an Electrical Contractor out in the New England area (Connecticut / Massachuseets)

Last year and a half, I been traveling the US speaking and working with contractors, working with them in the field and hosting podcasts...

And something surprised me and it's starting to become a pattern in our industry.

The biggest mistake I see tradesmen-turned-business-owners make?

They chase what someone else is doing, when It comes to pricing, life styles, how they even act — Instead of figuring out what they actually need.
Before you start hiring, expanding, or throwing money at tools, you need to ask yourself:

What am I really trying to fix?

That’s why I built this visual — a Blueprint to Defining Success — so we stop copying other businesses and start building with purpose.

Would love to expose myself now and ask what do you all think?

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HELP Too Many Electricians Google Prices — Not Enough Understand Margins

The last 6 months in our masterclass, we been talking with contractors throughout the USA- and one thing has shocked me personally about Electrical Contractors...

Most electricians aren’t building pricing based on math, they’re just guessing. This is a shock to me because so many of us worked our A$$ off to apply and take the state exam. Yet, we fall back to asking Facebook or Googling “how much to charge for [x].”

Another thing I saw was many copying what the other guy charges without knowing if he’s even profitable, or the fact their competitors have a different overhead.

Am I the only one going crazy here?

I built this visual as a blueprint for the trades. If you wire jobs with code compliance, you should price them with the same level of attention.

What do you all think?

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3 Local SEO Tips for Contractors

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For a home services business, ranking in the top 3 of a Google search is as good as gold.

Once you’re in the Map Pack, you can expect consistent, organic leads for your business because:

  • 90% of your potential customers use Google to search for services
  • 85% of them are clicking on the top three results in the Map Pack
  • 74% of those clicking will make contact or buy something within 24 hours
Here are a few tips from our recent webinar with Merchynt CEO Justin Silverman and host John Talman that your business can use today to start climbing the local search rankings.

https://companycam.com/blog/3-local-seo-tips-for-contractors

CompanyCam Community Rules

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Build Photo Reports Faster with Page Templates in CompanyCam

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We’ve added a new way to help you save time and maintain consistency in your documentation: Page Templates are now available in CompanyCam.

If you’ve been building the same Pages repeatedly for client updates, site reports, or job summaries, you can now turn those into reusable Templates. Build once, apply it whenever you need it.

Here’s what you can do with Page Templates and what’s new:

https://companycam.com/blog/page-templates-build-photo-reports-faster
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